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A D2C label, scaled from launch to profit in 90 days
How Whistle Circle rebuilt the ad account, the creatives and the landing page so every rupee of spend could be traced to a real order.
Beautiful product. No system behind the ads.
Client Name makes hand-block-printed kurta sets for working women aged 25–40. The product sold well at exhibitions, but online orders depended on a few lucky posts.
They came to us with one goal: build a paid acquisition engine that brings orders every day, at a cost the margins can carry.
Four problems were eating the budget
Before we touched a campaign, we audited 6 months of account data. These were the leaks.
Tracking was broken
Pixel fired twice on purchase and CAPI was not set up, so Meta was optimising on fake numbers.
Audiences overlapped
Nine ad sets were bidding against each other for the same women in the same cities.
Creatives were tired
The same four product photos had run for months. Frequency was above 6 and CTR kept falling.
Landing page leaked
A slow product page with no size guide. 7 in 10 mobile visitors left before adding to cart.
Fix the base, then scale what works
"Clean data first, fresh creative every week, and a page that closes the sale."
Audit & fix tracking
- Rebuilt Pixel + Conversions API with deduplication
- Merged nine ad sets into a clean 3-stage funnel
- Set a target cost per purchase from real margins
Creative testing engine
- 12 new creatives a week: reels, UGC and carousels
- Hook tests on the first 3 seconds
- New landing page with size guide and COD badge
Scale the winners
- Budget moved daily to the best ROAS ad sets
- Google Search + PMax added for high-intent buyers
- Retargeting for cart abandoners on WhatsApp
What went live
The creative, the website and the feed we built for Client Name.
images/case-studies/clientname-1.webpScroll-stopping reels, UGC and carousels, tested every week.
images/case-studies/clientname-2.webpA faster product page built around how buyers actually shop on mobile.
images/case-studies/clientname-3.webpA content calendar that keeps the feed fresh and feeds the ads with new creative.
The numbers after 90 days
Monthly ROAS
Revenue ÷ ad spend, Meta + Google combined
- Purchase tracking matched Shopify orders within 5%
- Add-to-cart rate on mobile up from 3.1% to 6.4%
- Creative fatigue fixed: frequency held under 2.5
- Google Search brought 22% of revenue at 5.1x ROAS
From lucky posts to a daily order engine
Client Name now has a funnel that brings orders every day, with tracking they trust and a weekly creative rhythm that keeps the ads fresh.
The next quarter focuses on repeat buyers through WhatsApp and email, and on launching the festive collection with influencer content.
Client ka testimonial yahan aayega. Ek ya do line jo result aur team ke saath kaam ka experience batayein.
Other brands we've helped grow
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