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What performance marketing is, how it works, the KPIs that matter (CPL, CPA, ROAS) and a 90-day plan, with real numbers from Indian ad accounts.

92% of visitors never added to cart, even on a ₹2.5 Cr D2C store. Real Meta funnel data and 12 Shopify CRO fixes built for Indian D2C brands.

Burned by fake promises? A Digital Marketing Agency founder shares 9 red flags to spot before you hire, and what to do if you're already stuck.

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